Having already hit the plateau, e-commerce business is still growing due to the growing number of online shoppers worldwide. It has not only offered a smart online shopping option to the millennial shoppers, but it has also catapulted the competition among various e-commerce web development companies. Such companies are formulating fool proof marketing strategies in order to achieve e-commerce success. If you are running an online store, you must understand the nuances of the e-commerce segment and those web development factors that usually affect your e-commerce sales. Let’s find out those key factors that can influence your e-commerce initiative and some e-commerce factors also that you should be considering during the success rating of your e-store. All these aspects would provide you with a true and real-time insight into your e-commerce business at each developing stage. Three Dimensional Approach of E-commerce Let’s first understand the e-commerce development phases – Usually, it is segmented into three-dimensional efforts which includes: 1. Network – The platform where the transaction is carried out 2. Processes – The activities involved in the transaction 3. Shareholders – Individuals or companies involved in the process You must not forget the significance of customers for which the entire e-commerce landscape is staged. You must make customers as your priority when you plan to offer a customer-focused shopping experience to them. Here are some of the web development factors that you should consider when measuring your e-commerce sales: 1. Website Navigation This is one of the most important components that you must consider when deploying or hiring the e-commerce web development services. The layout and delivery of your e-commerce development, website are very crucial in your conversion rate. Make sure your website mustn't take too long to load and have web pages that are systematically categorized properly. Keep your layout simple as it has the potential to attract a great number of visitors. Your website should be easy-to-navigate and make sure a positive customer service takes time and money. 2. Right Product Description This is yet another web development factor that can decide if you will stay in the business for a long time. In order to establish a veritable brand name, the first thing is obtaining customer trust. After capturing the attention of your customers, make sure they keep coming back to you frequently. This can be done if you sell high-quality products at cheap prices. For this, your website must have all tools and extensions that can effectively describe your products with all graphical and descriptive details. You should hire a web development company in India that knows how to develop such an e-commerce website that has every tool to showcase your product in the most effective way shunning every possible confusion that may arise in the minds of your buyers. 3. Return Policy Given the financial nature of online transactions, customers should not be confused about the return policy. Some years ago, this would have been a major issue, but with the evolving e-commerce industry and its competitive nature, all the core e-commerce development companies offer their customers an easy and convenient return policy to gain their trust. It is important that your set rules of return are clearly stated and are not difficult to understand when you display it on your website. 4. Shipping Flexible shipping is yet another option that you should offer for the success of your e-commerce business. The time it takes you to deliver goods and the cost of shipping will influence the number of customers that you will have. Mostly majority of companies follow free shipping, especially for orders that exceed a certain amount. The time it takes for an order to get delivered is also a factor that can affect your sales. So do not forget to explain the right shipping process on your website and guarantee the product is delivered within the agreed time. Right time delivery is also important for your business. 5. Easy and Short Checkout Process After convincing customers to buy from your store, the next big thing is to display them as easy as possible checkout page. This is an equally important e-commerce web development tip. Make your checkout process simplest and not more than 2 minutes that includes making payments. Customers must not have to enter a series of unnecessary details over and over again. 6. Online Review Of course, in this era of e-commerce people are more prone to read and receive reviews before zeroing into any product to buy. Hence the significance of product reviews and ratings are an integral determinant for products that customers may buy. Being social creatures, people are motivated to buy those products that have positive reviews from other buyers. As per a study, a startling 40% of customers admit that they won't buy a technology product except after reading online reviews. The Reviews are so important to e-commerce web development, that even having negative reviews are better than not having any review at all. So make sure while crafting your e-commerce website you keep the option of putting reviews and encourage your buyers to write their reviews for others to understand better your products and other services. Synopsis These are some of the most important and popular e-commerce website development factors that you must consider while creating your e-store to get the most out of it and make it a big hit.
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What is Magento?Magento is of those e-commerce platforms written in PHP, which is built using the open source technology; hence, it renders well managed online merchants along with a flexible shopping cart system. This platform also pedals over the look, content, and the functionality in all the online stores. Lastly, it is that platform which renders the most dominant marketing, SEO (search engine optimization) and executive catalog tools. Why is Magento considered to be the Best for E-commerce Website Development?Perfect software is the one that allows the users to design their page as per their wish, configure the online shopping features and all other processes in detail. Magento is also one of this software that offers expandability, immovability, and litheness. Some most important features of Magento web development are as mentioned below: 1. Open for AllAmongst the top 30 e-commerce platforms, Magento has a total market share of about 29.8%. This software is used by many multinational brands like Nike, Ford, Samsung, and many other such brands as it only offer high-security level but also is quite well efficient in selling the products online. 2. Supports Professional TechnologyThe hardworking developers of Magento have quite efficiently designed software which serves the need of each and every user. Earlier, Magento was acquired by eBay but as per the recent data, Magento got separated from eBay and had become not only strong but also has evolved well and worked passionately on its more and more development process. 3. Comprises of Huge Array of Knowledge About ProductsMagento is amongst the most popular and highly recommended open source platforms for each and every user. Also, as per the recent data is comprises of 30% of the total market share. As this web development serves such a huge market successfully, it goes without saying that it offers a massive amount of knowledge along with flexibility. 4. Describes Any Product Feature ExcellentlyThe user is set free to set as well as manage all the antithetic attributes and that too without compromising with the administration panel. The basic idea behind doing so is that user can set the entire system as per his needs and requirements. Also, the discount system offered by the web development is equally flexible. 5. Quite Responsive Design StructureOne of the most amazing services includes that the user can design his or her look of the software as per their wishes. Magento renders the users with innumerable free customized templates. The team of technicians recommends the users to get this software installed from specialists only. The platform is a boon to the users who wish to interface their products with the shoppers as the software is easy to handle from tablets, notebooks as well as laptops. 6. Supports SEOThis amazing web development platform offers the fresher’s to create their SEO friendly website. The users can generate SEO URLs, sitemaps and add Meta description as well. 7. High-Security LevelThe developers at this platform believe in the security of the customers and also understand the importance of data of the customers. Magento has not only been tested by various developers but is also constantly supervised by the experts; hence the developers who developed the software make sure that the security level offered by them is too high. While using this platform, it becomes quite easy to detect any errors with the help of dedicated communities and also it is easy to make the safety updates. 8. User AccountThe shoppers also acquire the amazing benefits of this software. The shoppers can easily have a check on the history regarding their shopping, check their current orders and can also track their present orders that are yet to be delivered. The customers can also store the information like delivery address, contact number, and other such data to make their check out process a little faster than the previous time. 9. Offers Best Marketing PlatformThe user can run promotions, create some of the great unique sales deals to sell their product at a fast rate, offer free delivery to the lucky customers or many other such pretty bargaining offers. Also, the users can offer to compare between two products which help the customers to select from the two shortlisted products. ConclusionMagneto is one of the software which the user can design by them and make it the best platform for them. It is the most suitable software for the clients who have a clear objective in their mind and are quite sure of what they need to sell on their site.
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